This Social Media Strategy is NEXT-LEVEL & you have to try it!

You might hear the word Social Strategy and want to run for the hills! What does it mean? Why do I need it? Will it even help my company?

When you hire a social media manager, you're depending on them to come up with that "next-level" strategy that will triple sales and leads for you. And guess what? I'm sharing one of my favorites with you now (+FOR FREE).

Software: ManyChat

Cost: Free (With Paid Version)

ManyChat connects with your social media accounts (example: Instagram) and allows you to create automations (basically, if someone does x, then it will do y, without you needing to lift a finger).

Here Are Two Of My Favorites:

1. DM Game Automation
2. You create a post on your Instagram story saying "PLAY OUR TRIVIA GAME & WIN A [PRODUCT/SERVICE/DISCOUNT]."
3. Then give a call to action saying "SWIPE UP AND REPLY [TRIGGER WORD]"
4. This will automatically start the Game Automation in their DM
5. They will get a message from you starting the game and they choose the correct/wrong answers and gain points (again, this is all in Instagram DMs).
6. If they get enough points (determined by you), they will win whatever you want.
7. Comment to DM Automation
8. Create an automation that will automatically DM someone who comments a trigger word on a certain post you want
9. Choose what word you want
10. Type the message you want to send with them (this can include links - yay!)
11. Click Publish and you're set

Why I Love It (And You Should, Too)

• You want your customers to get engaged with your brand and company. Not just see your posts, stories, and maybe comment - but actually build a relationship with them. Playing games with them, quizzes, "talking" with them, etc, fixes all of that.
• It offers them VALUE. People want free stuff - whether that's advice, discounts, free stuff, etc - they want it. This allows you to provide it in an engaging way that they are more likely to utilize.
• It gets away from the constant and overused term "LINK IN BIO." Everyone does "LINK IN BIO" and when you say that, it has a 33% less click rate. An Instant DM will deliver the same information, with a higher click rate. Higher click rate = More Touch Points = More Leads = More Sales = More Revenue.

Is It Complicated To Use?

Well... the first automation is a little tricky, but the second one is more straight forward. If you're a full-time owner or manager, Social Media strategy (like this) is something you'll likely want to outsource to a SMM.

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