Astrobabe isn’t just a makeup brand—it’s a movement for maximalist self-expression. While traditional beauty standards push perfection and skill, Astrobabe flips the script with peel & press shadow tattoos that require zero blending, brushes, or effort.
Astrobabe is an unapologetic, maximalist beauty brand making bold, high-impact eyeshadow effortless. Their peel & press shadow tattoos eliminate the need for brushes, blending, or makeup skills—just press and go. While the product itself was innovative, the brand’s digital experience wasn’t fully capturing its energy or converting visitors into customers.