2024
Website Design

Shopify Design & Copywriting for The Roster

The Roster

For The Roster, a perfume brand with a vibrant and edgy personality, I crafted a dynamic Shopify store design that reflects the brand’s identity while addressing key issues with conversions.

The Roster

Client

2024

year

United States

LOCATION

Out Brand Them

Designer
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*IF APPLICABLE*

The Roster approached me with a need for a high-converting Shopify site. The existing website wasn't delivering the conversion rates they hoped for, and they felt the brand's story wasn't shining through. I developed a tailored solution by reworking the site’s layout, enhancing user flow, and integrating on-brand, engaging copy. Each section was designed to speak directly to their target audience, with cheeky and flirty titles, product summaries, and a fragrance layering quiz. The final design improved customer engagement, resulting in a more intuitive shpping experience. Additionally, the SEO-optimized product pages and strategic CTA placements were key in boosting both conversion rates and overall site performance.

Client Testimonial:

"I can say with absolutely confidence Sabina is one of the best partnership decisions I made for my brand! I found Out Brand Them when I was searching for someone to give our website a much-needed glow-up, and she exceeded every expectation. Not only did she respond quickly and jumped right in, but from the start, Sabina completely understood our brand image and brought it to life effortlessly. She was positive and bubbly every step of the way, making the whole process feel like I was working with my best friend. Her organization and attention to detail were top-notch, and she delivered a site that looks amazing. In a sea of services being thrown at you left and right, Sabina is that rare gem you dream of finding. She was an absolute joy to work with!"

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What our clients
Are saying

Emma - The Roster
Website Shopify Design

"I can say with absolutely confidence Sabina is one of the best partnership decisions I made for my brand! I found Out Brand Them when I was searching for someone to give our website a much-needed glow-up, and she exceeded every expectation. Not only did she respond quickly and jumped right in, but from the start, Sabina completely understood our brand image and brought it to life effortlessly. She was positive and bubbly every step of the way, making the whole process feel like I was working with my best friend. Her organization and attention to detail were top-notch, and she delivered a site that looks amazing. In a sea of services being thrown at you left and right, Sabina is that rare gem you dream of finding. She was an absolute joy to work with!"

"Out Brand Them brought my vision to life and even took it to the next level in a way I didn't know was possible."

Coils
Hair Salon Experience

"Sabina is a true asset to any company fortunate enough to have her on board. Since her very first day, I've been consistently impressed by her unwavering dedication to her work and her remarkable talent for creating innovative ideas and bringing them to fruition."

Helena F.
Director of E-Commerce at Diadem Sports
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