Enhanced Call-to-Actions
Strategic placement of CTAs increased gift card purchases, newsletter signups, and product conversions.

4KINSHIP, an Indigenous-founded brand, needed a Shopify website that showcased their stunning collection of sustainable artwear, jewelry, and upcycled creations. The primary challenge was to merge their deep cultural roots with a modern e-commerce experience while honoring their core values of reciprocity and sustainability. Additionally, the platform needed to handle diverse product categories, highlight their unique story, and resonate with a global audience.

We approached this project by embracing 4KINSHIP’s ethos and creating a visually captivating Shopify site that told their story at every click. By integrating earthy tones, bold imagery, and intuitive navigation, we ensured the website reflected their heritage while meeting the demands of a high-functioning e-commerce platform. Our process included:
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Striking imagery and earthy tones brought the brand’s values and products to life, creating a cohesive and memorable brand experience.