Urban Zest – A Non-Alcoholic Beverage for the Modern Soul

Website Design

The Urban Zest website is designed to be as refreshing and engaging as the beverage itself. With bold visuals, seamless navigation, and interactive features, the website offers a glimpse into the Urban Zest experience.

• Home Page: A high-energy, hero banner video introduces the brand, while the slogan, “Taste the Paradise,” entices visitors to explore further.
• Product Pages: Each product page offers a rich visual experience, with descriptions that outline the natural ingredients and wellness benefits of each flavor.
• Interactive Flavor Quiz: To engage the audience, the website includes a “Find Your Zest” quiz that matches users with their ideal Urban Zest flavor based on their lifestyle and taste preferences.
• Social Integration: User-generated content is highlighted in a “Zest Community” section, showcasing how customers enjoy Urban Zest in various city settings.

Brand Identity

Brand Concept
Urban Zest’s brand identity merges vibrant natural elements with an edgy, urban flair. From the logo to the packaging, each aspect of the design reflects the brand’s dedication to refreshment and relaxation in a busy world.

Visual Language

• Color Palette: Earthy yet bold, with zesty lime greens, sunset oranges, and deep charcoal to capture both nature and city.‍
• Imagery: Lifestyle photos blend botanical close-ups with edgy, urban backdrops. This duality brings out the essence of a natural oasis within the city.

Logo DesignThe Urban Zest logo is minimalist yet striking, featuring a stylized wave and leaf motif. This design subtly hints at both refreshment and nature, making the brand easily recognizable while staying versatile for digital and print formats.

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