Seriously Smutty, a women’s romance book club and e-commerce brand, sought a vibrant and feminine brand identity and website design. The project's primary goal was to create a custom website that drives Book Club Memberships. By focusing on the brand's fun and fresh personality, I designed a visually appealing and goal-oriented site that effectively attracts and retains members.
Seriously Smutty is a lively women’s romance book club and e-commerce brand that required a branding and website design overhaul. The aim was to establish a fresh, fun, and feminine identity that resonates with its audience. The website was designed to support the brand's mission of increasing Book Club Memberships, featuring engaging visuals and user-friendly functionality tailored to achieve this specific goal.