Amora Skincare’s launch was a comprehensive project involving the development of a visual identity, packaging design, and digital marketing strategy to effectively communicate the brand's philosophy.
Amora Skincare needed to stand out in the crowded luxury skincare market by balancing sophistication with approachability. Their mission of sustainability and transparency had to be communicated in a way that resonated with eco-conscious consumers without losing the brand’s high-end appeal. Additionally, the project required a cohesive digital marketing strategy and compelling product descriptions to highlight the efficacy of their natural, ethically sourced ingredients.
We started by developing a visual identity that felt as luxurious as the products themselves. Drawing from the founder’s Spanish heritage, we incorporated earthy tones and subtle gold accents that paid homage to the Mediterranean landscape. The logo design and typography were carefully chosen to evoke timeless elegance with a modern twist. For packaging, we designed eco-friendly yet premium containers with embossed details and soft matte finishes, ensuring that the unboxing experience was as indulgent as the products.
We designed eco-friendly packaging with embossed textures and soft matte finishes, making unboxing a sensory delight while staying true to Amora’s commitment to sustainability.
Amora’s website was crafted to seamlessly guide users through the brand’s story, values, and products. With storytelling woven into the design, the site builds trust and inspires customers to embrace self-love through skincare.
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